added page on product management

product/product-management.md

@@ -0,0 +1,33 @@
+# Product management
+
+## Problem discovery
+
+* Explore the different problems that you could solve.
+* What are the users' pain points?
+* What are the users' trying to accomplish?
+* How does your app compare to competitors?
+* What kind of hidden users does your app have that you aren't serving?
+* What current strengths does your app have you could use to your advantage?
+* What are you able to do that your competitors can't?
+* What could you build today that would compound your advantage over time?
+
+## Problem selection
+
+* Narrow down your problems to a specific list.
+* What do you need to do to survive your current reality?
+* Where do you need to be for the next phase of reality?
+* What would ensure you're trending to a winning phase of reality?
+* Where do you think the industry is moving and how can you take advantage of that now?
+* What is the return on investment?
+* What are your quick wins?
+* What could you experiment with and learn now that would make the future easier?
+
+## Solution validation
+
+* Take the risk out of your approach.
+* Write the launch announcement you'd send after shipping. Is it exciting, useful, and realistic?
+* How has this problem been solved before?
+* Identify test users. If you can't it might not be worth building.
+* Experiment over analyze. There is almost always missing information.
+* Find the cheapest way to validate.
+* Justify the cost the users pay for adoption.